Our Mission
At GB Sports & Events, our mission is to deliver exceptional consulting services dedicated to the success of sporting events of all sizes. From local tournaments to major international competitions, we are committed to providing innovative solutions, expert guidance, and seamless execution to elevate every event and create memorable experiences for athletes, organizers, and spectators alike.
About Us
Guilherme Barros
Founder & Managing Director
With 18 years of dedicated experience in the sports industry and business consultancy, I have had the privilege of working on some of the world’s most prestigious sporting events, including five Olympic and Paralympic Games, FIFA World Cups, and a variety of major international competitions. My extensive international journey has taken me to nearly 100 countries, providing a deep understanding of diverse cultures and sporting landscapes.
This unique blend of experience and skills enables me to support organizations with innovative, globally-minded strategies while tailoring solutions to meet local needs. Whether orchestrating large-scale events or consulting on strategic initiatives, my passion is helping clients achieve excellence on the world stage.
